You must also understand the impact of supply chain changes on total cost or cash flow and optimize supply chain effectiveness for better corporate results.

FORBES: Data, Data Everywhere!

She writes that checks with the drive industry supply chain suggest the total addressable market is tracking to 163 million units for the June quarter and 180 million for the September quarter, above her previous estimates of 160 million and 170 million, respectively.

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Chasing diverse customer demands with an explosion of product variants dramatically increases total cost and causes volatility across the supply chain.

FORBES: The Big Value In Big Data: Seeing Customer Buying Patterns