Being very difficult to sell 100% of ads to brand advertisers, we split the total ad impressions between performance (long tail advertisers) and premium ads (brand advertisers).
The website generates about a half million impressions of its content a day on Facebook, and reaches a total audience of 20 million people across the Web, mobile and television platforms each month.
It leads all U.S. publishers with 23% of online display ad impressions, according to Comscore, and eats up a similar amount of the total time people spend online.