So what about mobile audience (including duplicates with desktop) as a percentage of total audience size?
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Ofcom's rules impose curbs on adverts during shows where child viewers make up a high percentage of the total audience.
That's about 5 percent of the total audience, compared to the nearly 17 percent Latino slice of the U.S. population.
The latter two were so small in total audience (a couple of percentage points each) as to not really be relevant.
Its coverage, counting both live streams and on-demand plays, amassed a total audience of 1.5 million viewers over the course of the night.
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But Ofcom said listeners aged between four and 14 would typically make up 14% of the total audience for Radio 1 at that time.
Vegas (14.7 million, 2.5) delivered a rather huge total audience for this slot, yet a weak adult demo rating (translation: a lot of older folks watched).
Meanwhile, the Queen's annual address to the nation attracted a total audience of 7.5m viewers as it marked the 50th anniversary of her first televised Christmas address.
While "Tonight" remains the king of the late talk hours, its average total audience between last September and early August shrank 5% from the year before, according to Nielsen data provided by NBC.
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The website generates about a half million impressions of its content a day on Facebook, and reaches a total audience of 20 million people across the Web, mobile and television platforms each month.
Among a selection of 100 top brand pages on Facebook, those using paid media reach an audience that is on average 5.3 times larger than organic audience alone, and 5.4 times greater than the total audience of top brand pages using no paid media with a similarly sized fan base.
It said under-15s typically made up only 1% of the total radio audience at that time on a weekday evening.
Flurry also measured the total addressable audience (TAM) of adults 15 to 64 years of age who are at least middle class.
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In its prospectus, the 134-year-old club outlined its success on the pitch and the size of its fanbase, which generated a total global audience of four billion viewers in the 2010-11 season.
Even if you assume that another 5.3 million were on Twitter just observing, the total Twitter Super Bowl audience would amount to just 10% of the television audience.
The tournament had a cumulative television audience of 29 billion people in a total of 213 countries for the 64 matches.
Audience grew 65% to 40 million, and share of total internet radio grew from 53% to 66%.
According to the SNL report, the weekly online radio audience has grown from 5% of U.S. total radio listeners in 2001 to 22% in 2011.
Based on total viewers, "Vegas" drew the biggest CBS fall drama premiere audience this time period since "Judging Amy" in 2002.
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