We believe that while toptable.com did contribute to a bulk of the increase in expenses, more particularly the indirect expenses, an important factor was a disproportionate increase in sales and marketing expenses.
Even the acquisition of toptable.com in late 2010 did not really help profitability as OpenTable tries to replicate the success it found in the U.S., Canada and Mexico to the U.K., Germany and Japan.
It has also made considerable investments in the last few years to expand its operations globally, and has a significant presence in the UK (largely due to the acquisition of toptable.com), Germany and Japan.