Topps stays afloat on its slowly growing confectionery business--Bazooka Bubble Gum and Ring Pops.
Topps Vice President Scott Silverstein says the family-run company is not giving up on its cards.
There are other multi-brand shoe stores such as Topps, Tip Top Shoes and Dolce Vita.
As a college student in the 1960s, Art Spiegelman landed a dream job illustrating bubblegum packaging for Topps.
But as Sports Illustrated pointed out, more established card companies Topps and Score neglected to include Griffey in the sets they released.
Industry heavyweights Topps and Upper Deck have tried similar initiatives during the past few years ("Topps Town, " an online competition featuring baseball card stats).
Sensing huge potential profits, newer entrants Fleer, Donruss, Score, Stadium Club and Upper Deck joined more established card company Topps in pursuit of large gains.
Yet Spiegelman has always considered his Topps work to be worthy in its own right, and a retrospective now at the Museum Ludwig proves his point.
To bring Bazooka into the digital age, Topps Co. has now rebooted the brand, launching Bazooka TV Monday as its hub for web content catered to click-happy children.
FORBES: Bazooka Gum: Topps Hopes A Fresh Look And Web Channel Will Give Kids Something To Chew
Topps must hope that its brand content seems fun to kids and a creator of brand loyalty, not a gimmick that feels more like a chore to upload.
FORBES: Bazooka Gum: Topps Hopes A Fresh Look And Web Channel Will Give Kids Something To Chew
Cardmaker Topps tried Web-based products, but those are flopping, too.
As sports enthusiasts were being tantalized by an endless array of Topps and Upper Deck exhibits, an excursion to Camden Yards and even a cavalcade of Baltimore sports legends, a suspicious and ominous presence casted a daunting shadow over the normally joyous festivities.
FORBES: Buyer Beware: The Fragility Of The Sports Memorabilia Industry
应用推荐