Instead of using a search box, people are spending significant time in reader apps like Taptu, Flipboard and Pulse to build custom streams of content and to mix and mash sources around topics that personally interest them.
One of the main reasons why sports and analytics is a perfect combination is the data sources that include data points from topics as diverse as game scores and attendance and revenue figures.
Data comes from publicly available sources and an annual survey the WEF conducts on related topics that is sent to partner research institutes and business organizations.