Besides collecting posts on various topicsand allowing researchers to search the data in English, WeiboScope can also check the same post several times to see whether it becomes inaccessible.
One of the main reasons why sports and analytics is a perfect combination is the data sources that include data points from topics as diverse as game scores and attendance and revenue figures.
Data comes from publicly available sources and an annual survey the WEF conducts on related topics that is sent to partner research institutes and business organizations.
The richness of data made available through open data allows for a much more rapid research cycle, and hopefully a greater breadth of topics being researched.
News reports criticized AOL, saying that releasing such data could help advertisers identify people who had searched for information on highly sensitive topics such as medical conditions and criminal behavior.