David, like all our full-time editors and reporters as well as our contributors, is building his own brand and community around his topic-specific knowledge.
They understand and like the concept of crowdfunding. 67.75% feel their specific knowledge of crowdfunding as a topic is high, ranking their understanding at a level of 8-10.
It would be foolish of us as a culture to miss the pain the Dr. Pepper soft drink is meant to alleviate during an era where traditionally male jobs are disappearing (construction, manufacturing) and there is increasing competition for knowledge work from women, as well as a general feminization of the culture (a topic too big to talk about in a comment).