David, like all our full-time editors and reporters as well as our contributors, is building his own brand and community around his topic-specific knowledge.

FORBES: Turning Forbes magazine content into Web content -- and vice versa

They understand and like the concept of crowdfunding. 67.75% feel their specific knowledge of crowdfunding as a topic is high, ranking their understanding at a level of 8-10.

FORBES: Earlier this year I wrote in Harvard Business Review