As I watched Topher Grace and Dennis Quaid "standing on their heads" I couldn't help but draw some comparisons to Microsoft's upside-down WMV strategy.

ENGADGET: The Clicker: Dear Microsoft, "help me help you."

An online casting call went out on Facebook on July 24, offering anybody the chance to co-star alongside actors Mary Elizabeth Winstead and Topher Grace.

FORBES: An Alternative Campaign: Intel and Toshiba's Social Film Project

For the moment, we have to make do with a couple of dullards: the New Goblin (James Franco), warmed up from the previous films, and Venom (Topher Grace), a frustrated hack consumed by an extraterrestrial compound.

NEWYORKER: Spider-Man 3