And those who are a part of the show are determined to stay on top of the technology curve to keep the conversations fluid between online and television.
The effort, called a "top kill, " involved plugging the ruptured deep-sea well by pumping heavy drilling fluid into it from the surface, nearly a mile above.
Top-down assembly line processing is a remnant from the rusty industrial age, and no longer works in the fluid, spreadable hoodoo environments of the information era.