It employs swarms of contract recruiters to scour top engineering schools for fresh-faced newbies and raid competitors for hoary veterans.

FORBES: How To Beat Google To Tech Talent

And in a country known for top-flight engineering schools, Lanxiang never had much of a profile.

WSJ: Chefs Who Spy? Tracking Google's Hackers in China

That's why it will automatically highlight job postings for Internet users who log on from certain schools with top-notch engineering programs, like Massachusetts Institute of Technology or the University of Michigan.

FORBES: How To Spy On Google

Instead of graduating from one of the top business schools in Paris, Tricoire earned a degree in electronic engineering from a college in Angers.

FORBES: How American-Style Capitalism Jolted France's Schneider Electric