The founders of Top10.com think regular internet users, when rallied together, can do better.

FORBES: List-Mad Top10.com Gets $3.5M From Accel, Others

Leathes plans to make money from London-based Top10.com through advertising, but not with your typical banner adds.

FORBES: List-Mad Top10.com Gets $3.5M From Accel, Others

Leathes and his co-founders, Harry Jones and Alex Buttle, got started building a beta version of Top10.com, launched it last February, then approached Accel about funding.

FORBES: List-Mad Top10.com Gets $3.5M From Accel, Others

So far roughly 70, 000 people have been visiting Top10.com each of the last two months, helping to create around 8, 000 lists, the most popular being about music, film and entertainment.

FORBES: List-Mad Top10.com Gets $3.5M From Accel, Others

Co-founder Tom Leathes, 32, came up with the idea for Top10.com 18 months ago when he was looking at a fan page for the band, The White Stripes on Facebook.

FORBES: List-Mad Top10.com Gets $3.5M From Accel, Others