Mr Morsi has shown further fealty by assiduously attending military ceremonies and inviting the top brass to a fast-breaking Ramadan dinner.
Even a top-notch product can have a tough time breaking through the noise and the sales cycles.
And yet he's just two goals away from breaking into the club's top-10 all-time scorers.
While colour is far from the primary reason why any of these brands has reached the top, it is an example of the kind of mould-breaking thinking that takes them there.
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The Spaniard claimed his eighth straight title at the tournament, ending a run of seven defeats in finals to the man who replaced him at the top of the world rankings, including January's record-breaking six-hour epic at the Australian Open.
After one embarrassment on top of another, Burger King backed down last month and reached a ground-breaking agreement with the Coalition of Immokalee Workers, representing mostly seasonal farmworkers from Mexico, Central America and Haiti.
Competing top-line Android phones already have the same resolution, so Samsung isn't breaking new ground here.
Now, Sanchez appears to have a clear advantage, although the organization is excited about the potential of Smith, the former record-breaking West Virginia quarterback who slid in the draft from a potential top-10 pick all the way to the second round.
To be playing your top game professionally you need to be up-to-date on your industry, on the important players and the breaking trade news.
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After clinching a record-equalling seventh Wimbledon singles title last year, the Swiss maestro occupied the top berth for a 287th week, breaking the previous record held by U.S. icon Pete Sampras.
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