We were tools in the toolbox, and when things go well they promote it.

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Social media went from an interesting idea to one of the most powerful tools in the toolbox.

FORBES: Why Media Planning Evolved into Connections Planning

Apart from these qualitative arguments, China has many tools in its toolbox to stoke growth, if need be.

FORBES: China's Growth Rate

After all, as a public relations guy I never thought that SEO would become one of the most important tools in my toolbox, but it is arguably one of the most important components of an integrated marketing campaign today.

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Hint: Leave the Windows PC management tools and techniques in the toolbox.

FORBES: Imbibing Macs in the Enterprise