Honda recognizes the power of Siri and Eyes Free mode as an in-vehicle tool that will help meet the connectivity and convenience needs of its customers in a responsible manner.
In fact, it was eerily familiar: In 2000, Esquire gulled many with a profile of a company called Freewheelz, which supposedly offered free cars to drivers willing to tool around in a vehicle that served as a mobile billboard.
According to internet security watchdog The SANS Institute, the website then had photos of cars in various car parks around Grand Forks and instructed users to download a tool bar to find photos of their own vehicle.
So new technology can be a vehicle of radical social change and rebellion, but it should also be viewed as a tool to harness informational capital and share that capital as broadly as possible.