In recruiting, more than any other HR practice, we need global platforms and tool sets.

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Internet access providers, and even search sites such as Yahoo, are trying to develop similarly appealing interfaces and tool sets.

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And given how new the practice still is for many marketers, there may not be established tool-sets, community governance and internal processes to make sure routing of issues is aligned with the right departments.

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Once Morningstar spit out the three sets of funds, each was subjected to the site's "stock intersection" tool, to see where the portfolios overlap.

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