Since then, the brand has aimed to be ahead of the curve with each new social media tool.
As a relatively young business tool, social media monitoring and digital eminence measurement methods still have much room for improvement.
As a communication tool, social media has a key role in society.
When business is slow, is it better to market your business more using every marketing and social media tool available or taper off until the economy picks up?
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Twitter: the ultimate time-waster or an invaluable social media tool?
Since then, he has transformed the service, which was initially launched in 2006 as a fee-based videoconferencing platform for desktops, into a social-media tool used on everything from laptops to smartphones and tablets.
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Chris Mooney, senior director of artist promotions at TuneCore, said artists looking for a No. 1 song have to prepare their fans for a release by using every social media tool available: YouTube videos, tweets, Facebook postings, etc.
First, a social media campaign tool for companies to manage campaigns on social networks across paid and unpaid media on Facebook, Twitter and LinkedIn.
The Social Media Brandsphere is a handy tool that breaks down the division of media opportunities for marketing professionals.
For example, Snapshot Social Media is a new social media management tool along the lines of Hootsuite.
As your media relations tool, however, you can create a profile on the database and position yourself for more interview opportunities.
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With this tool journalists and other media professionals can learn to create interesting stories and bring the EFA debate to centre stage.
"Focus on publishing content about yourself that you can control, and that portrays you in a positive light, " says Andy Beal, the chief executive of Trackur, a social media monitoring tool.
Those are interesting first steps for the brand, but more interesting is how the firms enable their employees to use the tool, because social media is about relationships, which is with people, not with the brand.
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And social media is a tool that makes creating a viral or buzz-worthy campaign easier.
So why would anyone want to take away this insightful and powerful tool from taxpayers, the media, policy groups and our elected officials?
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Utilizing the iPhone4's gyroscope and Wi-Fi connectivity, Movea's Air Mouse application enables users to kick back and relax while watching high quality, web-based entertainment from the comfort of their couch and is the perfect navigation tool for online and home media center digital entertainment.
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The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.
The tool addresses topics related to internal media policy and strategies, as well as to capacity building.
And what more could we make of social media as a predictive tool?
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Castel deputy Darren Duquemin disagreed, he said social media was a useful tool for politicians to engage with their constituents.
Social media serves as a tool for those who may not have an outlet or support system to find one another.
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Social media is an invaluable tool to address and even reverse potential liabilities before they can have a detrimental effect on the brand.
Social media is a powerful tool here to help you get to know your consumer, with a huge upside and very low barriers to entry.
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Just as clearly we have a misplaced emphasis on social media as a marketing tool when in fact its real impact might be on valuations.
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GenYers in the survey were nearly 3 times as likely as employees in general to cite skills such as tableau software (a business intelligence tool), blogging, social media optimization and press releases.
The faster you can answer the fundamentals of your marketing strategy and your customer service principles, the faster your organization will be able to use social media as a competitive tool to win.
Monitor social media conversations using a tool like Monitter.com or SocialMention.com and supplement that listening research with actionable decision-making research which gives you the data you need to prove or refute your hypotheses.
As Fox News noted a few months back, social media have become a valuable tool in crime-fighting.
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