But Saunders has no doubt it will in time become a tool for individual travellers to gauge just how environmentally friendly hotels really are.

BBC: Can hotels be truly carbon neutral?

The Roadmap highlights the need for strong water stewardship, and based on this framework Ceres has developed a cutting-edge tool, the Ceres Aqua Gauge, to help companies and investors improve their scrutiny and management of water risks.

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But he suggested that they proved a useful tool for the Backbench Business Committee to gauge the level of support for a particular subject.

BBC: Adjournment debate

Right now the tool is geared toward assessing the sustainability of existing products, but plans are in the works to roll out a tool that could be integrated into design and manufacturing processes early on to help gauge the potential impacts of various decisions and enable companies to design more sustainable products.

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