Cloudera specializes in software for Hadoop, an open-source database tool designed to work at very large scales.

FORBES: Software

The Ocean Biogeographic Information System (OBIS) is an open, online database and tool on the biodiversity, geographic distribution and abundance of marine life.

UNESCO: MEDIA SERVICES

"This database will be a powerful tool that will aid in the enforcement of New York's gun control measures and keep more of our citizens out of harm's way, " Silver said.

WSJ: NY to spend $28M on gun permit data

Britain pioneered the use of DNA as a crime-fighting tool, introducing the world's first national database in 1985.

BBC: DNA and individual freedom v crime prevention

As your media relations tool, however, you can create a profile on the database and position yourself for more interview opportunities.

FORBES: How You Can Get Some Serious Press For Your New Business