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"Just as we are learning about these exciting new complex tool behaviours, the chimps that are showing us these behaviours are under danger from logging, poaching and Ebola, " she explained.
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Life insurance is a complex financial tool.
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In the non-profit sector especially, knowing what one is getting out of a tool, tactic or strategy can be especially complex.
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The Calendar Spread is so interesting as it can be used as a building block for more complex strategies, making it an important tool in your trading toolbox.
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Crowdsourcing began as a legitimate tool to leverage the wisdom of the crowds to solve complex business and scientific challenges.
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Its invention reduced the amount of time necessary to perform complex mathematical operations, making it an invaluable tool for commerce, science and engineering.
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But Mr Page added that any tool that claims to offer an insight into the often complex world of consumer behaviour will be welcomed by businesses.
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Humans have always been tool builders, not the tools we are building, are just getting more complex.
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