It hired a publicist who arranged a book tour, then an unusual promotional tool, and it gave the book a dust jacket that was the color of a fire truck.

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Fisher's use of Business Week as a contrarian investment tool reminds me of a book by Richard E.

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Also, I think this book could be an extremely valuable teaching tool and would like to look into using it as such once the book is published.

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But its function is two-fold: planning tool and beautifully photographed coffee-table book.

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We have recently suggested a number of such reforms in our book-length policy research tool, 25 Ways to Reduce the Cost of College, which features 25 chapters, organized into five topical sections, each describing a different way that college administrators and policy leaders can make college less expensive.

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The book also serves as a reference tool that can inform and stimulate the current debate on the global trends that have shaped freedom of expression on the Internet.

UNESCO: Communication and Information

My main online tool for priming the pump for the launch of the book was the blog.

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