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By happenstance, a Blendax licensee in Thailand named Chaleo Yoovidhya also owned a tonic drink company.
FORBES: The Soda With Buzz
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In Thailand he discovered the benefits of a syrupy tonic drink sold in pharmacies as a revitalizing agent.
FORBES: Magazine Article
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Mateschitz first encountered Yoovidhya and his tonic drink company during his travels through Asia while working for the German cosmetics company Blendax.
FORBES: Red Bull's Taxing Affair For Thai Billionaire
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Mateschitz floated the notion of introducing a tonic drink in the West.
FORBES: The Soda With Buzz
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But in the short term the only bright spots were America and in France, where a campaign to promote cognac as a long drink (with tonic, which is not, unlike soda water or ginger ale, really a natural accompaniment) raised sales for the second year running.
ECONOMIST: Spirits