"The only way I can sum it up is like when you're trying to remember the name of a famous actor or film star and it's on the tip of your tongue, but you just can't get it, " he said.
The Austrian glassware company Riedel, for instance, makes a glass for dessert wine that is curved into a tulip shape in order to launch the wine away from the tip of the tongue and onto the middle and side of the tongue.