Then, there was Obama's equally tone-deaf decision to name Janet Napolitano to head the Homeland Security Department.

CNN: Commentary: Time for immigration reform is now

The WSJ article did not quote any sources by name, but the tone implied that the author got his information from some Fed policymaker.

FORBES: Sterilizing QE3

When making a change, Payne recommends saying the new name in a happy and excited tone, preferably when there are few distractions.

CNN: Is it OK to change a dog's name?

You choose a name, facial expression, skin tone, hairstyle and hair color.

FORBES: Before Answering 'Call of Duty,' Social Gamers Flocked To A 'Sissyfight'

You phone a friend to let off steam, to hear 'Jemima and Jake are unavailable at the moment - please leave your name and number after the long tone'.

BBC: THE UNANSWERED CALL

When asked to name a specific time when she considered the mainstream media's reporting to be sexist, Amore could not name one, pointing instead to the general tone of the coverage.

CNN: McCain camp says media out to get Palin

His tone was munificent, as if congratulating me for having the name I did.

NEWYORKER: Lucky Alan