Mr Klimin's decisive advantage, however, is an understanding of how to build his Tom Klaim brand (a made-up name which, to Russian ears, sounds foreign enough to be glamorous, without being intimidatingly exotic).

ECONOMIST: Ivan of all trades

The one-man brand that is Tom Peters is still reinventing himself, even after 20 years in the business.

CNN: Guru Peters still reinventing himself

"It was an integral part of the brand, " said Tom Brookes, director of the European Climate Foundation.

CNN: Eurozone woes push climate reform to backseat

Not that it was of much help, but perhaps we were still flustered from our conversation with Tom Brady, a friend of the brand.

WSJ: Cardinals, Quarterbacks, and the Terminator

Also present are Alec Baldwin, Russell Brand, Catherine Zeta-Jones, Tom Cruise, and Paul Giamatti.

NEWYORKER: Face the Music

Sports commentators were all in a tizzy today on the news that New England Patroit Tom Brady has signed up to endorse a fashion brand.

FORBES: Tom Brady's Long, Flowing Locks No Match For Tim Lincecum's, Troy Polamalu's

VH1 president Tom Calderone understands the stronghold the Super Bowl has when it comes to creating brand presence.

FORBES: The Super Bowl Brought New Orleans Back, But Music Never Left

Roitfeld and Testino later teamed up with U.S. designer Tom Ford during his first years as creative director at Gucci to reinvigorate the brand with an innovative advertising campaign.

CNN: French Vogue to tighten its belt

What follows is a part of the fascinating discussion Tom and I had about the challenge faced by the Captain Morgan crew and how the brand regained its solid footing as a category leader.

FORBES: A Captain And His Crew Master The Sea-Changes In Today's Market

This article is by Tom Agan, managing partner and co-founder of Rivia, a new global innovation and brand consultancy.

FORBES: The One Big Thing Successful Innovators Do Differently

That the brand has survived the family is a tribute to the work of two Americans, Tom Ford and the Italian-born Domenico De Sole.

ECONOMIST: A question of inheritance

While Tom Brady, the face of UGG for over a year, may have helped to better establish the brand with men, his most recent campaign does not appear to be too much of a hit.

FORBES: UGGs Is a Hit with Women, but Can't Keep the Buzz Up for Men