He cites Future Shock, Alvin Toffler's 1970 book, which introduced the idea that humans simply aren't emotionally prepared for the pace of technological change.

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Alvin Toffler, John Naisbitt, Faith Popcorn: all of them famous prognosticators.

FORBES: Eerily Prescient

Alvin Toffler in his book Powershift talked not about the shift in power from one entity to another, but in the transformation of what it means to wield power.

FORBES: Shifting The Imperative From Knowledge Management To Expertise Management

In 1970 Alvin Toffler wrote Future Shock, still one of my favorite futurist books, even though the future for which he tried to prepare us is in many ways already yesterday.

FORBES: Santorum's Rise and the Shocking Power of Future Shock

Where Toffler argued that the pace of change was radically accelerating, Rushkoff finds that time itself has now metastasized to the point that all we can see is the present moment.

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And it is no longer just information that overloads us, which is what Toffler wrote about and has recently been described by Maggie Jackson in Distracted and Nicholas Carr in The Shallows.

FORBES: Santorum's Rise and the Shocking Power of Future Shock

"Once a scandal breaks, there's nothing nicer than watching the mighty fall, " says Barbara Ley Toffler, who was the chief ethics consultant at Arthur Andersen when it collapsed and wrote a book on the firm's demise.

FORBES: Pulling the Plug on Marsh