The campaign coincides with the launch of an initiative by the children's charity Barnardo's to encourage toddlers to take more exercise.

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It's behaviour that is expected among unruly toddlers, but not from an adult.

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She works to shape programs and remind legislators focused on preschool to think also about infants and toddlers, who represent 45% of ABC's U.S. business.

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Other children's television programmes to win awards included toddlers' favourites Boogie Beebies, which won the pre-school live action prize, and cartoon Peppa Pig, which scooped the pre-school animation prize.

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During a lunchtable chat with some attendees at the second summit, Dipti Vachani told them how she persuaded her boss to cap her travel at 40% to 50% of her time in 2006, when she took charge of the company's car audio-product line and her two offspring were toddlers.

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There is no cure and not a single proven treatment for SMA. Sometimes known as floppy baby syndrome, it's a leading genetic killer, hitting one in 8, 000 infants and toddlers.

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