But because today capital is abundant and the cost of capital today is essentially zero, the same rules are the wrong rules.
Truth be told, however, we suspect that many of Penultimate 4's would-be adopters will just care that the app is now free -- as of today, the biggest cost is that of an optional Evernote Premium account.
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The same is true today with China, although now the emphasis is more on cost than quality.
There is no question that the up-front ticket price is the most important consideration today in China, not the cost per kilometer over the life of the vehicle.
That is, today the company is rolling out a low-cost version of its intelligent virtual agent, affectionately-dubbed Sarah by some of the institutions that use it.
The widening of the risk premium today is a major depressant because it has raised the cost of capital for everyone but the U.S Treasury.
McCall -- who was appointed CEO in July 2010 -- says the biggest challenge facing the company today is maintaining cost advantage over its competitors.
Interest rates are so low today that the cost of holding larger inventory is small.
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The debt that young people carry today is often not from college, the MacArthur research finds, but from the cost of not investing in college.
But today, the cost of even a congressional campaign is climbing into the millions.
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Thank God the cost of carrying this debt today is comparatively low and probably stays flat for several years.
"The reason it is not in circuits today is essentially cost, " said Professor Williams.
Today, Pennell believes that the number of fixed cost technologies is higher than is sustainable but in 2009, the maturity of Cloud technologies was not sufficient to support the challenging requirements of the Games.
The cost of a deemed dividend is also greater today because the difference between the current U.S. tax rate (the highest of any industrialized country) and the average tax rate on earnings of foreign subsidiaries is substantially greater than in 1976.
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The corollary is that today's Pentium II and PowerPC chips will cost about 75 cents in 2008 and will find their way into your washing machine, hiking boots and toaster.
Which is perceived today by investors as something of a joke, in that the cost of insuring Dexia's subordinate debt implies that providers of this subordinated debt are facing losses of 35%.
Some argue that the true cost of that costless Mexican bail-out is today's crisis in Asia because foreign lenders learned in 1995 that they would be rescued if their loans turned bad, and therefore lent more than they should to Asia.
The cost, today, of processing that particular asteroid, today, is indeed infinite.
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Speaking to BBC Radio Four's Today programme, Mr Vine added that the "human cost" of delaying asylum applications for years is also "quite significant".
Inflation was a problem then, it is today, and even though capital gains rates are historically low, the weak dollar has made the cost of investing very high on the way to a depressed market for startups.
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Because the HAA harnesses the vast pool of money that is today distributed inefficiently through the tax break for employer-provided care, and then couples it with clever cost-control mechanisms, the Congressional Budget Office and the Joint Committee on Taxation have judged that the HAA will be revenue neutral or even revenue-enhancing within a few years.
So the choice in front of Congressional Republicans today is simple: will they let these devastating cuts happen that will cost hundreds of thousands of jobs simply because they refuse to close one tax loophole for the wealthy?
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