At our bed-and-breakfast in Cork, we started each day with the traditional offering: "parched" eggs, grilled tomatoes and sausages, toast so dry even butter couldn't appease it.

WSJ: The New Green Cuisine

Instead, he gets a tiny dividend every time city folk spread peanut butter on their toast.

NPR: Texas Cotton: 'Farmer Profits at Every Step'

"As spreadable as butter on hot toast, " is how one London-based digital marketing agency describes its advergames.

BBC: Should word-of-mouth be child's play for advertisers?

Farina, cold toast, a pat of butter, a carton of milk, juice if I was early enough, and coffee.

NEWYORKER: The Reptile Garden

"I've tried the alternatives but they're just not the same, so I've had to have jam or peanut butter on my toast, " consumer Robyn Lonergan told Agence-France Presse news agency.

BBC: 'Marmageddon' over as New Zealand shops restock Marmite

Sausage, fried eggs, bacon, black pudding, toast and potato scones, ketchup, peanut butter, marmalade enough finally to lure the boys into the kitchen on smell alone.

NEWYORKER: Wasps