-
"We had to win more customers, especially business, " says Jordan.
FORBES: On The Cover/Top Stories
-
The moves are part of the Waterloo, Ontario-based company's effort to win back customers opting for more app-friendly iPhones from Apple Inc.
WSJ: BlackBerry Maker Hopes New Tools Lure Customers From iPhone, Other Rivals
-
Marketing and information-technology expenses, in particular, have gone through the roof, as managers spend more to win and retain customers in an increasingly competitive industry, and as they struggle to bring their systems up to scratch for the launch of Europe's single currency and to deal with the millennium bug.
ECONOMIST: Fund management
-
But they will find it takes much more than that to win back the thousands of queasy customers they have already sent reaching for a bucket.
ECONOMIST: Japan��s food industry
-
That's not enough to win customers over, of course, so there's always the "one more thing" that Just Mobile tries to throw into all of its products.
ENGADGET: Just Mobile talks about working with Apple and why it manufactures in Taiwan exclusively
-
That software "glue" means that IBM can use its dominance in the mainframe arena to win x86 and Unix customers away from competitors like Hewlett-Packard, which recently declared that it sells more x86 servers than any other vendor, and Dell.
FORBES: Magazine Article