The futures and options markets for rice are, compared to wheat and maize, woefully undeveloped.
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In some areas, such as the far north of Afghanistan, farmers have switched to wheat cultivation.
But Mr Kendall said only about 10% of the cost of a loaf was attributable to wheat.
Every major crop around the globe is being stunted, from rice to wheat to cotton to soybeans.
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Many pointed to wheat prices as a catalyst for revolutions in the Middle East, including Egypt, Tunisia and Libya.
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Thousands of businesses are in similar straits, from defense contractors like Navsys to wind turbine manufacturers to wheat farmers.
But that is only 0.1% of the total area planted to wheat in the countries on the FAO's danger list.
Acreage devoted to wheat, for instance, has been falling for three decades.
As well as increasing aid to wheat and cotton farmers, the package diversifies farm aid to cover producers of milk, lentils, honey, chickpeas, mohair and other products.
But life has been very different for the more traditional farmers, exposed by the (fairly) free market to wheat imports from Argentina and maize from the United States.
For example, Egyptian researchers have shown that by transferring a single gene from barley to wheat, the plants can tolerate reduced watering for a longer period of time.
That morning status meeting where doughnuts are being passed around the conference table could cause the start of the workday to be very stressful for an employee with allergies to wheat and eggs, or another who suffers from celiac disease.
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Many community members participate in the various chores from selecting the wheat to saying blessings and prayers to carrying the wheat and to cooking it.
Filburn, a hapless Ohio farmer was ordered to destroy his wheat crop, which he grew on his own property to feed his own chickens, because it violated a federal law designed to limit wheat production and drive up prices.
Can Congress require you to buy wheat in order to regulate what kind of wheat you buy?
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Earlier this week, the Taleban said Pakistan had agreed to sell wheat to Afghanistan to ease food shortages.
Four years ago spikes in the price of food triggered riots in 12 countries, including Egypt, and prompted Russia to ban wheat exports to conserve its own stocks.
This meant that farmers had to supply more wheat to buy a new tractor for example.
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To grow enough wheat to feed themselves, they would need about two hectares.
Great swathes of farmland in northern China devoted to growing wheat will over time shift to high-value crops, such as vegetables and fruit.
But according to this research, wheat will face a difficult future in the developing world, where higher prices for cotton, maize and soybeans have pushed wheat to marginal land, making it more vulnerable to stresses induced by climate change.
He encouraged farmers to plant five acres of wheat to supply flour to the local hotel, but he and some friends soon realized that the best value-added idea for the wheat was in a bottle of spirits.
Last month, when Kazakhstan threatened to limit wheat exports, some wheat prices soared by 25%.
The roads are also in a terrible condition, making it almost impossible to transport wheat.
Eradication programmes and policies to encourage Afghan farmers to grow wheat instead of poppies have had mixed success.
Organic farmer Gerald Miles told the Today programme that he believes there is a risk of contamination to other wheat crops.
Grasshoppers were thought of mainly as a threat to the wheat crop.
Easier to grow the wheat where water is cheap and plentiful then ship the wheat rather than trying to ship the water.
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If electricity from coal is used to convert wheat into ethanol, say, the benefits in terms of emissions of carbon dioxide are negligible.
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