In 2002, when the national team had qualified for the World Cup competition, about 300 million Chinese turned on the television to cheer on the national squad.
Vobile's big break came in 2007, when the Beijing media megalith Central Chinese Television (CCTV) asked the company to help it police Olympic videoclips to prevent their spread on the Web.
Chinese television used to regularly broadcast the parading of condemned criminals in stadiums and through city streets on the way to executions, and although the practice largely stopped decades ago, exceptions remain, the BBC's John Sudworth in Shanghai says.
Tong Gang, head of the State Administration of Radio, Film and Television, urged filmmakers to "better express Chinese images and stories in line with the international film mainstream" and step up their marketing and publicity, according to state media.
Turning to international news, state television and major newspapers say the Chinese foreign ministry supports a "prudent" and "moderate" UN Security Council response to North Korea amid its threats to nullify a 1953 cease-fire that ended the Korean War.
Zhang Xiao'an, vice-chairwoman of the United Nations Association of China, came to Beijing's defence this morning on China Central Television by stressing that the Chinese Foreign Ministry made a "very clear-cut response this time".
In the same month the World Poker Tour introduced Chinese poker, or Tuo La Ji, to television viewers.
To give them an edge, Australian hotels have introduced Chinese television channels and congee on the breakfast menu.
ECONOMIST: China��s new middle class goes farther for its holidays
Clinton was jubilant that he was able to broadcast live on Chinese television and radio, and his aides argue this could signal the opening of a new era of freer debate in China.
Some observers say that the fact that some foreign television distributors have already made inroads into the Chinese market may have encouraged the authorities there to change their approach.
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