Some friends said they were planning to release balloons in her memory.

BBC: Christina Edkins

The New 52 is going to accelerate that awareness unlike any major comic release in recent memory.

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Though the receptors got their name through their association with nicotine, their primary function in the brain is to regulate the release of a variety of neurotransmitters, including acetylcholine, which aids learning and memory.

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"In the not-too-distant future, firms will be able to tell precisely if an advertising campaign or product redesign triggers the brain activity and neurochemical release associated with memory and action, " predicts James Bailey, professor of organizational behavior at George Washington University.

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And, oh yeah, then wait a little more -- just until you get to the point where the by-then-dated phone is a distant memory in your mind and you couldn't possibly care less about its release (much to Palm's chagrin, undoubtedly).

ENGADGET: Palm delays US Treo 750 into oblivion Mobile

"My apologies, but I am not free to comment on the Wyeth release, " says Susan Resnick, an NIH researcher who studies the effects of estrogen on memory.

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