One obvious lesson from the ongoing affair is that companies need to be able to react fast, Christian Gladwell, founder of social media specialist Human Digital, told Spanier.

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French celebrities whose privacy has been invaded tend to react, fast and furious, and sue straight away, well aware of their rights.

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"All the resistance training is to ensure I have physical power and can create explosivity on court to quickly react to opponents playing fast and hitting deep, hard balls, " she says.

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Fast or sudden movements signal predators to penguins, and they react accordingly.

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