As an innovation strategy it is hard to fathom unless you say a device is essential to the platform strategy.
FORBES: Who Has The Winning Innovation Model, Google, Apple, or Samsung?
Instead, the company wants to create a content platform strategy that ties together all of its ragtag content and app experiences into a single customer relationship.
FORBES: Google Takes Aim At A Content Platform Strategy With Not One But Two New Gadgets
The big question for Apple is whether it can afford to follow a unique platform and ecosystem strategy for much longer, where everything ties back to the apps and content platforms.
FORBES: Who Has The Winning Innovation Model, Google, Apple, or Samsung?
"This partnership is our first move into the Connected TVs space and supports our platform agnostic strategy, allowing consumers to access their music on the platform of their choice" comments Ben Drury, CEO at 7digital.
ENGADGET: 7digital named European music partner for Toshiba connected TVs
Every entrepreneurial venture begins with a single step and bringing a book to market, platform or no, requires planning, strategy, and tactics to achieve the most modest degree of financial success.
FORBES: When the Power of Financial Literacy Meets the Entrepreneurial Spirit
Shope asks him to talk about the difference in platform strategy between developed and emerging markets .
From the start, they decided to focus Vanguard on one-design dinghies, which, like one-design racing cars, are meant to provide a platform where skill and strategy, not equipment, win races.
They would have known that they would not get the Windows Phone playground to themselves, but to have Microsoft swing in and push their own handset as opposed to the whole platform will lead to some long conversations in the board room over strategy and alternatives.
FORBES: What Will Be The Impact Of Microsoft's Mythical Windows Phone When It Is Announced?
The company has recently taken its mobile Web strategy to its new MocoSpace Game Platform.
If you expected Nokia to just kick its waning S60 5th OS to the curb in 2010 after positive reaction to the Linux side of its dual-platform smartphone strategy, well, it ain't gonna happen.
It offers no guaranteed solution to the long-lamented lack of a unified platform or strategy for the unfocused opposition.
The opposite of the packaged applications strategy is the whitespace strategy in which Salesforce seeks to become a platform for filling unmet needs with custom solutions.
FORBES: Why Is Salesforce.com Spurning Packaged Applications?
The startup's "Mickey Mouse" strategy, as Vesterbacka calls it, which involves expanding into toys, shirts and cookbooks, is married to a "Tetris" strategy, expanding across every platform imaginable.
In a deeper sense, YouTube is following the classic Google strategy of using the Web as a platform to empower more developers, creating a swarm bigger than anyone else can find.
All good things come to an end and this month marks the launch of a new publishing platform and strategy.
Kinder Morgan was the first to take the MLP structure and use it as the platform for an aggressive growth strategy.
FORBES: What To Think About Kinder Morgan's $38B El Paso Deal
This may include finding the external expertise to carry out a long-term strategy or simply deploying a new technology platform that does the same job more efficiently and cost-effectively than an in-house option.
With BiTMICRO's new platform strategy, the next-generation SSD storage products have been designed to fully maximize the new ASIC features.
ENGADGET: BiTMICRO's next-gen SSD controller to deliver blazing speed and big storage in 2012
Further deepening the strategy for MIL to be treated as a composite concept by providing a common platform for MIL related networks and associations globally.
The startup has already expanded the mobile game onto every platform imaginable, while simultaneously deploying a brand strategy, a la Disney, to craft a larger story around its game.
Intuit adopted such a strategy when developing Fasal, a mobile platform that delivers agricultural market price information to farmers in India.
These actions support our strategy to transition from being a first-party web game developer to a multi-platform game network.
FORBES: Zynga Cuts Full Year Outlook, Will Trim Costs; Shrs At New All-Time Low (Updated)
Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.
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