So when I heard about a company that is using artificial intelligence, data scraping, and database calculations as a means to predict what seed varieties a farmer should plant to get the maximum yield from their exact plot of ground, my mind immediately started to ponder how this could be applied to marketers.

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Indeed, tasting one of the "mind-changing" South American wines in our story "Making a Case for South America" might even plant the seed for a visit to Argentina and Chile.

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However, poor farmers frequently cannot afford to buy new seed each season, so they take their chances and replant the best of their seed from year to year in the belief that a new plant that is not quite as good as its parent is better than no plant at all.

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My analogy to put that in perspective is to me an idea is like a seed, and execution is the daily watering, tending and pruning of that plant.

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