This is what happened to Mat Honan, former journalist for Gizmodo and former contributing editor to WIRED magazine.
In boxing terms, they are going to the mat to maximize the profits and minimize the impact of the competition.
Exxon, however, is willing and able to go to the mat over MTBE, and hopes to convince a jury that actual MTBE pollution is not as bad as claimed.
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Now, that statement is not going to please anti-war activists who really want to go to the mat over this.
The fiasco over the fast-growing salmon is the kind of incident over which an ethical government official should go to the mat.
The same phenomenon has helped American bourbon and whiskey distillers get to a point where they can take any Scottish competitor to the mat.
Those fans were thrilled when Marquez had his revenge Saturday, sending Pacquiao crumpling to the mat unconscious with a crushing right hand in the sixth.
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They carry bags, maybe a little food for the night or a mat to sleep on.
Malaysia has been putting out the welcome mat to film studios.
The Alex have been boosted, however, by the return to fitness of Mat Mitchel-King, who played around an hour in a behind-closed-doors friendly against Aston Villa on Wednesday.
The Taverham High School pupil is believed to have been injured when she landed head first from a pommel horse on to a safety mat on 12 March.
This would eliminate what has historically been the only performance advantage of lead acid in starter battery applications, and is expected to considerably increase the value proposition of A123's Engine Start battery as a lighter-weight, longer-lasting alternative to absorbent glass mat (AGM) and other lead acid batteries.
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Mat wanted to have a direct relationship with the picture: To feel as if he was seeing it in the artist's studio for the first time.
Rather, it is cut high on the stalk and the remains of the plant are left to rot into a mat of organic material.
Eventually, Sopat sat across from me, and after she put Angel to sleep on a mat on the floor Veata joined us, followed, finally, by her father.
Domino was put in a container on the floor of the car deck in a gap between a wall and a bicycle storage area, with a mat underneath to stop the container getting hot from the ferry's engines.
From the " epic hack" of Wired's Mat Honan to the breach of Dropbox and the breakdown of barriers at Blizzard ( not to mention countless smaller incidents), last year held frequent reminders that what you put online is never truly safe.
With the increasing popularity of cable-free charging pads that allow devices to soak up juice from a mat (or even a pillow), the Wireless Power Consortium is lobbying to standardize such systems so that any phone can access any charger.
The tax code should be simple enough to fit on a beer mat, her party declared.
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If so, you may be sympathetic to an article tech journalist Mat Honan wrote this week for Gizmodo.
He said the detainees also are given two towels -- one for washing and one to serve as a prayer mat.
Her hair had dried in a dark mat that clung to her head, and it frightened him to see her blue eyes startled open.
Michael Gorman, Myriam Joire and Mat Smith contributed to this report.
On the earnings front, MAT is expecting to post a profit of 86 cents per share, an improvement of 11.7% over the same quarter last year.
But the larger danger of password insecurity and increased cyber-malice is the swift domino effect that can lead to identity theft of the Mat Honan variety.
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Sharif Sakr and Mat Smith contributed to this interview.
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The right-hander was 11-11 with a 4.14 ERA last season after he and Grandal were part of the four-player package Cincinnati sent to San Diego for pitcher Mat Latos in December 2011.
The court heard that Mr Tierney and his friend were at the station to get a taxi when he felt tired and went inside to lay down on a mat just inside the entrance doors.
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