Do you make a special effort to give warm greetings and farewells, or does this happen naturally?

FORBES: Trying To Make Home Happier: Give Warm Greetings and Farewells

The top 500 Diamond members get special highlighting on the sheets used by the drivers, who make a special effort to always greet them, even driving them to their car in an airport parking lot or a nearby hotel.

WSJ: The Tarmac Express: A Porsche to the Plane

We so believe that we have to earn your time with new and different looks at the world of business--and that the smart money has already been made by redux time--that we make a special effort to go where the others will have to follow.

FORBES: Sidelines