But you don't have to win the planet's arguably most prestigious race to make a mint.

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Perhaps the least-known of those 10-figure titans likely to make a mint on Super Bowl Sunday is Jim Leprino.

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Also planning to make a mint on Super Bowl Sunday: casino moguls.

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This also may not matter to founders and early employees, who tend to be on a mission more than a drive to make a mint.

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Not only do you start to make a mint off of old titles most people were picking up at Gamestop, you also build excitement for new installments.

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