Hook added the extras and Leicester, after imposing their early authority, were beginning to lose the plot, with the Wales number 10 pulling the creative strings.

BBC: Ospreys 23-6 Leicester

Mentally, the French have been known to lose the plot in the past, but now they seem to be able to dig in and grind through games without giving up.

BBC: Jeremy Guscott Q&A

True to the Disney plot lines, as we lose control of the endpoint, a more evolved way to enforce security policy emerges.

FORBES: The End of the Endpoint

By comparing sales data to advertising spending over time, Nissan can plot a demand curve showing the points at which a campaign starts to gain and lose steam.

FORBES: Ad Vantage