You also make it harder to keep alive traditional ties between bowl games and conferences.
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So they're doing what they can to keep alive the memories of those who perished.
Yet the effect has been to keep alive many companies that deserved to die.
The winger broke through in each half to keep alive Bath's hopes of reaching the knock-out phase.
The Ospreys had to come out and attack in the second half to keep alive their hopes of defending the Cup.
Law then used all his experience, hitting eight fours and two sixes to keep alive Lancashire's hopes of qualifying for the quarter-finals.
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Nigeria will be hoping to beat Cameroon in their next game on Thursday to keep alive their hopes of reaching the last four.
They have tried to keep alive hopes of peace between Israelis and Palestinians, to make up for a lack of high-profile American efforts.
Tommons levelled on 57 minutes and Stute needed to regain the lead to keep alive their slim hopes of overhauling second-bottom club Lisburn Distillery.
Then, in a rambling speech that evoked the bombastic oratory of Chavez, Maduro said he would work to keep alive his memory and legacy.
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Seven-time world champion Stephen Hendry, meanwhile, needed a clearance of 35 from the last red in the deciding frame to keep alive his hopes.
Ms Kaplan concludes, nevertheless, that Brasillach's execution was wrong, not least because it enabled his supporters to keep alive the myth of martyred brilliance.
The loss leaves England needing to beat Samoa to keep alive their chances of making it out of Pool A and into the quarter-finals.
The poor, meanwhile, cannot think beyond the struggle to keep alive.
Webber believes Red Bull's decision to treat both of their drivers' equally for now is helping to keep alive the championship for the Milton Keynes-based team.
Australia now need to beat Britain at the Suncorp Stadium in Brisbane next Friday to keep alive their hopes of making the final on November 5.
The Scot must win the tournament to keep alive his slim hopes of qualifying for the Masters Cup and will meet fifth seed Dmitry Tursunov in the last eight.
Westwood lost two shots on his front nine as he struggled with his putting but picked up three strokes coming home to keep alive his hopes of a maiden major title.
The Czechs, so unfortunate to lose their opening game to a last-minute Dutch penalty in Ajax on Sunday, know they will have to maintain that top-level performance to keep alive their hopes.
Among early Christians, the millennialists were those, frowned on by Jerome and Augustine, who wanted to keep alive the excitement of a prophetic creed in the face of an institutionalising state religion.
Chambers needed to finish in the first two in Birmingham to keep alive his Olympic dream and was pushed all the way by Williamson (10.02) with Craig Pickering third in 10.19 seconds.
The result ended Zanaco's chances of advancing to the last four and coach Wedson Nyirenda lamented his sides inability to secure the victory needed to revive to keep alive their last four hopes.
The idea of simply buying success and making money from nothing is one that they want to keep alive, but there is still no substitute for a targeted campaign working alongside a well designed application.
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And more than 40 American soldiers are alive today to carry on, to keep alive the memory of their fallen brothers, to help make sure that this country that we love so much remains strong and free.
The European banks and their good buddies in their governments are hoping to keep alive the game of make believe, particularly the part where Portugal, Spain and Italian government bonds owned by the banks are not worthless.
"It is our common responsibility to keep alive the memories and pass them on to the next generation, to maintain freedom and democracy and to do everything so that such injustices may never happen again, " he said.
That is because they are targeting the financial support explicitly at newsgathering rather than pouring it into the general budget where it may be frittered away on expense-account lunches and the like, or on trying to keep alive an increasingly obsolete technology, paper publishing.
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Reid's unsubstantiated claim, based on an unidentified source, was intended to keep alive the push by Democrats to force Romney to release more of his past tax returns than the two years disclosed so far -- his 2010 filing and an estimate for 2011.
"As the last witnesses to the horrors of World War II leave us, it is vital, it is imperative, to keep alive the memory and example of individuals like Raoul Wallenberg, " she said, describing Mr Wallenberg as a man of "moral courage and heroic example".
Eight Independent Community and Health Concern candidates will be doing their best to keep alive the flame of people power which famously flared eight years ago at Wyre Forest, when opposition to the downgrading of Kidderminster Hospital led to the election of the Independent MP Richard Taylor and swept the party to control of the district council there.
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