Now though, the new Facebook Home - in effect a skin you can install to turn an Android phone into a social networking device - seems to be right at the centre of the mobile strategy.

BBC: Facebook��s future - ads and Android

One of the holes pointed out by the researchers allows a Trojan to download and install malware on the phone without requiring user interaction.

FORBES: Google Faces Serious Risk To Stock Price From Android Security Woes

Simon paid to install transmitters in its malls that sense when a Shopkick user's phone enters a store.

WSJ: Malls Test Apps to Aid Shoppers

To distinguish the Thrill 4G, LG inked an alliance with YouTube that enables it to install a special application for the 3D version of the site directly on the phone.

FORBES: LG's Plan To Win The 3D Smartphone Battle