This does not necessarily warrant increased advertising spending, but rather effective communication of a targeted message in order to increase consumption per user.
And just as Europe needs to make structural changes to engineer a recovery, China must fundamentally transform its economy if it wants to increase consumption.
Lardy and others argue that one way to increase consumption in China is to extend the social safety net to include rural residents, who now have to pay most of the costs of education, health, and retirement.
Even when Chinese leaders make the decision to implement the structural changes to increase consumption as opposed to providing temporary incentives for appliance purchases it will take at least a decade to get consumers into the shops in sufficient numbers.
To fund this growth, there is already a government-DPJ decision to increase the consumption tax to 10 percent by the middle of the decade.
The committee responsible has come up with a proposal to increase the consumption (VAT) tax from 5 to 10 percent by 2015.
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Many believe China has to increase domestic consumption, rather than relying on investment in infrastructure projects and exports to fuel growth.
Elliott says he has orders for some 200 trucks from such outfits as electric utilities (which want to encourage their use to increase electricity consumption).
Samsung limits the brightness to reduce power consumption to increase battery life.
We expect global steel consumption to increase only moderately later this year as the consumption in the U.S., China and Brazil recovers.
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Not only does sugar give you a quick rush while taking away your long-term energy, it also tends to increase your calorie consumption (ie: appetite).
Without brand advertising to maintain market share the increased availability of cheap imports and smuggled tobacco products may well give rise to an increase in consumption.
For too long, there has been a presumption that an increase in demand for energy services must lead to an increase in energy consumption.
"It's almost impossible for China to engineer enough of an increase in domestic consumption to make up for the contraction in demand that we're seeing in Europe and the United States, " said Michael Pettis, who teaches economics at Peking University.
The most important task of this Diet session, he said, is to approve an increase in the consumption tax from the current 5 percent to 10 percent within the next four years.
Aging population of U.S., is expected to increase the per capita consumption of drugs.
It also warned that the proposals could lead to an increase in the consumption of drugs, hitting healthcare costs.
It was launched in September 2010 to reduce food miles and increase consumption of locally-grown and made produce.
Meanwhile, oil consumption stands to increase with the rapid demand growth from the developing world, driving prices up a lot.
Other new services are designed to reduce energy consumption and increase security.
Offering healthy foods that have more flavour complexity, such as a fruit salad (instead of a whole fruit) can increase consumption due to both variety and convenience.
And in doing so, it would consider reforms of both the tax system (code for raising the consumption tax to increase revenues) and the social security system (meaning, cutting benefits and services from unsustainable levels and increasing payments by retirees and other beneficiaries).
"If this year we don't have enough oil to cover the total consumption worldwide, then the price will increase to a dangerous level, " he says.
His crucial revenue-raising decision was to increase the main rate of VAT, a consumption tax, from 17.5% to 20% in January 2011.
Indian apparel consumption is predicted to increase considerably, and, luckily for Walmart, its purchase of food is expected to surpass China.
Fiscal authorities should resist the temptation to increase government expenditures continually in order to compensate for shortfalls of private consumption and investment.
It should continue to benefit from the increase in private consumption.
India's GDP growth in the current fiscal year and the next is likely to be supported by an increase in consumption and investments, the World Bank said.
If we want to keep costs down in a sector with high levels of consumption and opaque prices we need to increase supply and make prices more transparent.
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China's 2006 oil consumption is forecast to increase by almost half a million barrels per day from last year's volumes, or 38% of the total growth in world oil demand.
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