Although governments have increased spending on social programmes, they have done little to improve their effectiveness.

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Even many traditional nonprofits living on grants, government contracts, and donations often strive to improve the effectiveness of their operations by adopting the execution and strategy practices of for-profit businesses.

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Businesses are increasingly counting on insight gleaned this way to improve the quality of their websites and the effectiveness of their advertising, among other things.

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Instead of using out of date methods based on gut feel or assumptions, employers can now leverage new technology and information to not only manage but also significantly improve the overall effectiveness of their workforce.

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