There are lots of ways to get your point across and make your business successful without being aggressive.

FORBES: Bad Career Advice: Nice Guys Finish Last

Shut Up And Say Something: Business Communication Strategies to Overcome Challenges and Influence Listeners lays out her no-nonsense philosophy about how to best get your point across, drawn from her 36 years of experience as a professional communicator.

FORBES: How To Communicate Effectively At Work

Shut Up And Say Something: Business Communication Strategies to Overcome Challenges and Influence Listeners lays out her no-nonsense philosophy about how to best get your point across, drawn from her 37 years of experience as a professional communicator.

FORBES: How To Communicate Effectively At Work

"Rather than have all of that, it's more fun to be totally anonymous, and you get your point across, " she said.

CNN: The social network where no one knows your name

It may be too much to expect them to get the journalists to tweak their coverage (though that can happen) but you will find it easier to put your point across.

ECONOMIST: Reputation management