From creating tutorial videos for YouTube to curating news on Facebook to designing power tools with the guidance of a favorite motor racing hero, users are drawn to brands that facilitate personal connection.
Mr Ferguson notes wryly that the latest targets of attack are social media such as Facebook and Twitter, which are said to expose children to paedophiles, invade their users' privacy and facilitate riots.
"We are pleased for the opportunity tofacilitate agreements with Google to make VP8 widely available tousers, " said MPEG LA President and CEO Larry Horn.
Administrators (admins) are present to help facilitate the content flow and reduce vandalism by editing, removing or protecting articles, as well as banning abusive users.