For them it was enough to enjoy the simple pleasure of seeing their own country and their own hero up there on the silver screen.

BBC: Africa's very own 'James Bond'

David Astor was in the tradition of the gifted English amateur, able to enjoy the gentlemanly pleasure of an absorbing and expensive hobby because of the efforts of his forebears.

ECONOMIST: David Astor | The

Some seek to serve God, do good works, pursue art or enjoy pleasure.

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There was therefore probably something in the conviction of his friends that he had gone up simply for pleasure: to ride the wind-patterns, enjoy the desert landscape, rejoice in his own adventure, and come down again.

ECONOMIST: Steve Fossett

Although people expect to enjoy driving a BMW more than a Ford Escort, research shows that drivers get no more pleasure from commuting in an expensive car than a cheap one.

CNN: Use your money to buy happier time