In expressing his condolences for the death of Jamie Janes, who died in Afghanistan on 5 October, Mr Brown appeared tocorrect the soldier's first name, as well as rushing the communique.
The association has enlisted the support of the Department of Food and Rural Affairs (Defra) in its battle to stop other manufacturers using the town's name and reputation to sell pies lacking the correct ingredients and not made in the Melton area.
But Jaron Lanier, Douglas Rushkoff and the other digital humanists are correctto say that online discourse is best when we express ourselves in our own name.