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"There are a lot of things you need to explain and tell to the Western audience (that) would be considered boring" to a Chinese audience, said Jeffrey Chan, CEO of Hong Kong-based Distribution Workshop.
NPR: China's Homegrown Hit Films Struggle Overseas
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There are probably millions of those, but they are hard to count, so the Chinese audience is hard to sell to advertisers.
ECONOMIST: Star woes
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The subject: protagonist Aaron does everything right, by American standards, and fails miserably to reach a Chinese audience.
FORBES: Want To Sell To Chinese Customers? The Secret First Step
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"Being a target customer myself and growing up in China I understand the needs of the Chinese female audience and know how to add Chinese elements to better suit their needs, " she says.
CNN: Focusing on China
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His company is one of a growing number of Chinese corporations using Hollywood's marketing machine to promote their products to a global audience.
BBC: Chinese brands tap Hollywood in quest to go global
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According to the THR story, Marvel will tailor a version of Iron Man 3 for the Chinese audience which will include more screen time for Chinese star Fan Bingbing.
FORBES: Hollywood's China Solution: Two Versions Of Some Movies
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When Mr Schrempp went to Beijing in December for a board meeting and an audience with Li Peng, then the Chinese prime minister, the Germans feared the venture would be discussed.
ECONOMIST: Daimler-Benz
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Chinese themes in a film can bring in a wider audience, just as American actors help to sell non-Hollywood flicks at home.
FORBES: Hollywood's China Solution: Two Versions Of Some Movies
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Chinese regulators often request changes to films to remove sexually explicit scenes, violence and other topics deemed inappropriate for the audience in China - which is now the second-biggest movie market in the world.
BBC: Django Unchained opening cancelled in China